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Jennifer Braun Published January 8, 2025 Reading time
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Emma Grede, Kristin Juszczyk launch fashion brand Off Season with the NFL

By

Jennifer Braun Published
January 8, 2025

Emma Grede, the National Football League, Kristin Juszczyk and Fanatics announced on Tuesday the launch of a luxury fashion brand that redefines the intersections of football, sports and fashion. 

Dubbed 'Off Season', the brand launches with a collection of puffer vests, puffer jackets and long coats that represent the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills. Leveraging its license with the NFL Players Association, the brand will also incorporate NFL players’ names and numbers into its designs.

"Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique," said Juszczyk. "For years, I've been reimagining what team pride can look like, but seeing the incredible response from other players' wives, celebrity fans and everyday supporters showed me this could be something bigger.”