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Sandra Halliday Published December 30, 2024 Reading time
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Perfect Corp acquires Farfetch's Wannaby

By

Sandra Halliday Published
December 30, 2024

Perfect Corp has acquired Farfetch’s Wannaby operation — known as Wanna to its consumer users — as it continues to expand its fashion and beauty tech offering. The new owner is best known for its AR and AI solutions, particularly beauty diagnostics but also virtual try-on (VTO). And VTO is the big focus for Wannaby. 

The acquisition is said to “represent a significant milestone in integrating advanced technology, enabling Perfect Corp to expand its offerings into new luxury market segments, including shoes, bags, and apparel”.

Importantly, it also boosts Perfect Corp’s exposure to the upper end of the fashion segment with the company saying that “Wannaby, known for its virtual try-on technology and digitalisation solutions for the fashion industry, has served over 30 top-tier luxury brands. By integrating Wannaby’s innovative solutions with Perfect Corp's state-of-the-art beauty tech solutions, the company is set to redefine the digital experience in the fashion and beauty sectors. This strategic move expands Perfect Corp’s capabilities and solidifies its position as a technology leader in the luxury fashion domain”.