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Isabelle Crossley Published December 26, 2024 Download
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Reliance holds backend test launch for Shein products on Ajio

By

Isabelle Crossley Published
December 26, 2024

Gearing up to relaunch fast fashion brand Shein in India, Reliance Retail has begun to test launch the label on the backend of its multi-brand fashion platform Ajio and catalogue its extensive range of womenswear. 

"Shein has begun testing and cataloguing its casual women's western wear on Ajio, which it may gradually roll out to other platforms," an anonymous executive aware of the development told ET Retail.

"But right now, there are no defined timelines for the launch."